I'm in the midst of crafting a follow-up email to some BIG buyers. Here's the brief story:
While at the tradeshow last week two people came over to the booth oohing and aahing over our products. They loved the products and the packaging. Turns out, they admitted on the sly, that they were one of the BIG BOX retailers (they admitted it on the sly since many in the industry see them as BIG BAD - no they are not a "W" company). Personally I have no qualms with the BIG BOX retailer because it's one that we shop at to begin with and I think they're doing a good job given their market and customer base. While they were visiting the booth I had an interesting conversation with BIG BOX about their future plans for the company and their new focus on working with smaller entrepreneurs. Interesting...very interesting.
Of course the minute they left my mind began swirling about the various ways my business could leverage that information and could we possibly angle ourselves to be the next entrepreneur said BIG BOX works with. I have some ideas but while I pull them together to see if they look as good in reality as they do in my head, I wanted to drop an email to BIG BOX to basically remind them that they met me at the show and pique their interest in what we may be able to offer them. In my usual ocd way, I've written and rewritten the three line email numerous times and finally think I have a version that says what I want it to say without sounding A. overconfident or B. desperate for their business. It's a fine line to walk between those two!
Now that I finally have the email to where I want it I'm almost anxious for Monday to roll around so that I can send it out. I know enough not to pin my hopes onto this and the chances of this thing actually coming to fruition is slim to none. But it's still nice to think about the possibilities, right? (Actually, the operations and production challenges scare the daylights out of me when I stop to think about those implications so I choose not to worry about those until they are something that needs to be worried about.)
Saturday, September 20, 2008
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