I had another photo shoot with our professional photographer today and yes, that is a real picture that I took from the shoot. Even more impressive - given my technophobe ways, is that I took the picture with my Blackberry and actually figured out how to send it to me and post it here. Really it's nothing short of impressive for me! If you look closely you can see the candy cane strip of one of holiday packages. Nothing like Christmas in June!
I did want a share a little secret someone gave me for getting really stupendous professional photographs.
(Well - the first secret is to get yourself the best photographer you can afford. Yes - it's obvious, but in my industry it's also obvious that a lot of people skimp on photographers and it shows through and makes the products seem less then they really are. If you're going to be doing any type of external marketing - be it email, print, direct mail, brochures, etc - get a great photographer!)
If you want some interesting product shots (outside of the normal shot on the white background), go to a local local paper store (PaperSource is a favorite of mine) and pick up some interesting paper to be used as backdrops in your photos. Yes, your photographer will likely have some backgrounds s/he can use, but some of the paper you can pick up (for $2.50 a sheet) can really make your products pop which doesn't always happen on a plain colored backdrop. We've had incredible success with this method and it's definitely becoming part of our 'signature' look in all our ads, direct mail, and will also play a large role in our upcoming fall tradeshows. It's really amazing the difference using these fun backgrounds make and people are always blown away when I let them in on the secret.
Happy Photos!
No comments:
Post a Comment