I'm reading the Alpha Dogs book - only maybe 40 pages into it - and I've already had to go find a highlighter and a notebook with which to take notes. Here are some of the questions the book is making me think about. Keep in mind that these questions aren't necessarily ground-breaking but they are the type of questions that sometimes slip through the cracks with all the 1001 other things that go into running a business:
1. What is my company's current customer service strategy? I know what it is in my head but it needs to be "vocalized" and written down some place.
1a. What can we do better
1b. What can we do to make life easier for our retailers
1c. Is there anything we can do with regards to customers service that is just head and shouldars above the competition in that regards
1ci. What exactly are our competitors doing/not doing with customer service
2. Is there a 'game-changing' innovation I'm not taking advantage of
2a. What do my competitors do/do not do
2b. What do my retailers want
The answers to these are floating around in my head but I need to spend some time next week committing the ideas into solid written form (preferably as part of the ever-changing business plan and operations manual). And I need to coninue reading...
One other thing I picked up that I really liked - don't be afraid to experiment becuase that's how you learn. There's one idea I've had for a long time that I really need to commit to working on. Actually it just dawned on me that a good friend of mine is currently inbetween work and may be the ideal person to help me work on the idea. I wonder if she'd be interested as she is just the type of person who could do this and do it well. Hmmm...
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