Tuesday, June 17, 2008

Business discoveries while Traveling

I traveled this past weekend for personal reasons but work, as usual, was not far from my mind and I ended up making three very interesting business discoveries.

1. Pink Magazine (http://www.pinkmagazine.com/index.html) is a magazine geared and written towards career women - be it entreprenuerial or working for a corporation. It's an interesting magazine and very well written (though the layout at points bothers me) but it's a refreshing change in the midst of all the other women's magazines which either tell us how to create the most beautiful paper flowers (great, just what my house needs - something else to collect dust) or the 59 secret ways to pleasure your lover (my husband would be happy if I could just keep the dining room table/my office clutter free). I picked up a copy at the airport and think I'll probably drop in a subscription for a year to see what I think long-term.

2. Alpha Dogs: How Your Small Business Can Become the Leader of the Pack (http://www.amazon.com/Alpha-Dogs-Business-become-Leader/dp/0060758678). I actually found this in Pink Magazine as the author of the book (who also writes for Inc. Magazine) contributed an article to Pink. I'm always looking for great new "real life" business books and this one was highly recommended on Amazon so I ordered a copy. I'm really excited because one of the companies they talk about - Dancing Deer Cookies - is one of my favorite businesses to watch. It's mighty impressive in my mind that they've been able to build their cookies into a $9m/year brand! The book should be here by the end of the week so once I get into it I'll report back (though right now I'm immersed in the Revolutionary War as I'm reading 1776 and the Americans are currently losing badly so it may take a while for me to get the war cleaned up before getting to Alpha Dogs).

3. If you are going to sleep the entire trip home then first class is not worth it. I purchased first class tickets for the trip using miles since they were essentially the same number of miles as flying coach. And trust me, I enjoyed every minute of the flight out there on Friday...moving around in the big comfy seats, enjoying the free snacks (wow - food on planes!) and generally enjoying my newfound flight status. On the way back though I fell asleep before the plane even took off and didn't wake up until we were landing so the entire trip was wasted on me. I could have just as easily slept in coach. I didn't even get to enjoy my free glass of wine. Sheesh, what a waste!

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