Picking up steam

Things the last few weeks have gotten really busy all of the sudden. The big PR piece I talked about a few weeks ago brought in a fair number of really interesting leads (despite the fact that my one retailer didn't pass over all the leads as expected). So now we're weighing the options and starting to move on some stuff. The biggest one being that we're hiring an outside PR agency.

I had actually had the search for a PR agency underway before the big PR piece came in but that really lit a fire under me. So I spent the last two weeks interviewing PR agencies and have found one that I'm comfortable with. Truthfully, it came down to this PR company (Company A) and another company (Company B) and while Company B probably had more direct experience, Company A was much much more hungry for the business and seemed to care about my product and understand my consumer. Company A did also come in about 3x my budget so I've had to significantly reel them back, but they seem excited for the opportunity.

I'm hoping that this works out as we're devoting a really large chunk of money to it. Largest that we've spent so far on any one thing. Can't lie - it all makes me a little nervous!