Wednesday, May 9, 2007

Sleep?

I woke up this morning thinking that I was going to update this blog with some thought-provoking post on the world of the small entrepreneur. At this point I can't even remember what I was going to write about but let me tell you it was going to be good...I think. Then my day got completely turned upside down.

Let me set the stage -

I live and run the business out of the west coast...which as most of you probably know is three hours behind the east coast.

My VPs (the dogs) and my fiance were sick all last night. Total hours slept were probably in the neighborhood of 5 hours which wouldn't have been too bad except none of it was contiguous (can't spell, sorry!).

I wake up in the morning with a list of personal and work stuff that has to get to done to find a few emails from friends and one from a retailer with "DailyCandy" in the subject line.

For those who don't know, DailyCandy is probably the premiere online publication for trendy affluent 20/30-somethings. It reaches 2.4million readers and is considered by many to be the barametor for what is new and unique in the retail/services world. In short, it's a really big deal to a company like mine.

And guess who was featured in it this morning! The emails I had from friends was the first word I had gotten that we were being featured so the entire thing caught me a little unaware to say the least. Don't get me wrong, I'm incredibly happy with what is undoubtably some amazing PR but wow did that get today off and running in a hurry!

Being three hours behind the east coast to begin with meant that by 7am I was already three hours behind in phone calls and emails so it's been a massive day of playing catchup. And like any windfall, there are good things and bad things so it's been a day full of celebrating the good (and trying to build on them) and trying to remedy the bad before they become an issue.

I feel like my brain has been going 101 miles an hour for the past 15 hours and I just don't know how to turn it off right now. There feels like there are a million things that need to get done/could get done/should get done and I'm almost so overwhelmed by it all I don't even know where to begin.

For the record - let me state that I am incredibly overjoyed that DailyCandy thought the product was worthy of their attention and I have no doubt great things will come of it. But as I am right now at what will hopefully be a strong PR push, this is a good wakeup call to me about what I need to do to get the business and my own personal emotions/mind in order for what will hopefully be some big responses. First things first - I need to turn my mind off and get some sleep...but how?

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