Nothing gets a morning off to a start then a frantic early-morning phone call from an east coast retailer worrying that our products have been affected by the recent FDA recall. They haven't and I assured her of such. Then I got another phone call with the same question.
So here it is 9:15am and I'm still in my jammies having just sent out an email blast to my entire email marketing list, posted something on the company website, added a note to Twitter, and changed our voicemail to reflect the concerns and try to put people at ease that our products are safe. Oh - and email a reporter who recently contacted me to let her know that we're not impacted.
Sadly I also had to put a stop to a Valentine's Day ad I was running on FaceBook because despite the reassurances I know people are still going to be worried - I know I would be - and it seems like any money spent on advertising right at this moment is not likely to be well spent.
Anything else I should do? Other than go take a shower?
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1 comment:
Have you put together a piece that your retailers can post or hand out in their shops if anyone asks?
Otherwise sounds like you're covering all the bases...
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