Thursday, February 21, 2008

Playing The Numbers Game

Every so often, when I'm feeling a littel brain-dead or stressed, I play the numbers game. How do you play? All you really need is an Excel spreadsheet or a good calculator.

In the numbers game the goal is to see how much revenue you would make if you sold X number of products. You can start with your breakeven but, truly, that's not really the point of the game. The point is to play with the numbers. For example, if I send out 1000 marketing pieces in April and have 3% of those people contact me to take advantage of the 10% off offer then it means I will net $X. Then I tweak all the numbers and see how the final figure chages.

Yes, I agree, it's totally nerdy, but it's also kinda nice to dream about on days when the money isn't exactly rolling in

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