Wednesday, January 9, 2008

New Year's Resolutions

It's the new year so now's the time for New Year's Resolutions, right? I'm not sure that these actually count for resolutions so much as just things I want to focus on with the business:
1. Trust my gut - I sorta let myself get talked into the idea of hiring a PR firm and it obviously, as I consistently gripe about, didn't pan out.
2. Then again, I went with the firm I did because I had a good gut feeling about them so remember that my gut feeling isn't always the best avenue and bounce ideas off as many smart people as I can.
3. Retool our marketing - we're an "upscale" brand (or at least that's what I'm shooting for) so since we aren't spending too much money on tradeshows this year (only going to two - possibly a third but I'll decide that down the road), I want to put some time, energy, and money into making sure that all our marketing from brochures to website to tradeshow booths reflect that upmarket image. I hope to start with having all new professional pictures taken. On the other hand, I hate to throw away marketing material that's still good so I'll probably continue to use up our existing marketing brochures through this year and most likely won't totally redesign those until next year. But I do have some good ideas of how to make our tradeshow booth look 1000% better...and it starts with the professional photos.

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