A recent article in the NYTimes Small Business Section (which I've been catching up on in between jet-lag naps) talked about how small business blogs could do wonders to help build that company's brand name. Essentially a low cost potentially high return marketing tool (http://www.nytimes.com/2007/12/27/business/smallbusiness/27sbiz.html?ref=smallbusiness)
So I've decided to give it a try with Business #1 and have created a blog for it (which I'm still actually getting linked into our company website). My thinking is that hopefully this new blog will help both consumers and retailers (since 90% of that business is wholesale) better identify with my company over other similar ones and, as such, that will help build brand trust, brand identity, and - hopefully - brand loyalty.
My fear is how to balance writing about that business in a way that is interesting and engaging for readers while not being too commercially oriented or give away too much to competitors. I'm thinking that between writing about the company in addition to writing about what's going on in the industry, cool "finds" that I've come upon, etc will help make it interesting.
As always, I'm not going to post the link to either Business #1's website or blog since I wouldn't want anyone to think I'm trying to turn this site into a commercial enterprise. But if you do want the link to either drop me an email (lewisjennif at hotmail dot com) and I'll send them along to you.
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