I've been working on the 2009 Marketing Plan for a few weeks now. It sorta gets worked on in bits and pieces as the inspiration hits me. Truthfully, most of it is in place with the exception of the "social networking" piece. I've decided that I need to spend more energy on buiding up our retail sales (in addition to our wholesale sales) and one of the ways I want to work on this is via social networking. The only problem is that despite being relatively web savvy, I really have no idea how to go about this. So in my usual fashion I've purchased a book or two from Amazon and am trying to learn about it that way as well as asking friends who are much more in the know then I am. I even signed up for a Twitter account - though I have yet to figure out what the heck to actually do with it.
The only concrete part of the social networking plan I have figured out is that I need to spend more time being part of online communities/forums that relate directly to my industry and my end consumer. Though I do find it ironic that technically that part of my marketing plan is basically "spend more time screwing around on the web." As if I don't do enough of that already!
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I've found the WOMMA newsletter to be helpful in monitoring how to / how not to use social media in marketing -- might be worth signing up if you haven't already.
I just saw this webinar & thought of you. I haven't looked at it, so not sure how good it is, but might be worth a look: http://www.hubspot.com/marketing-webinars/twitter-archive/
THanks so much guys - I'll check out both of those!
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