I Have An Idea

I had a new product idea the other day. I was innocently standing in my workspace quietly working on what was in front of me and next thing I knew this idea had taken ahold of my brain and was shaking it wide open. Well, not wide open. Let's say that the first idea was more like gently dancing in my brain.

But then, as ideas sometimes have a tendancy to do when left to percolate on their own, a few days later it came back with friends. The idea & friends put on a fairly convincing conference explaining the market demographics, competative landscape, etc - pretty much an entire SWOT analysis (strengths, weakness, opportunities, & threats) for why they needed to be the next product launch for my company. I did a little bit of research and found out that ideas seemed to be right about everything they'd told me and so far everyone I've told about the new idea thinks it's a really good one.

My thinking was that this could be a new product I could launch at an Spring tradeshow on the east coast which would give me the winter after our busy season to get everything in order. Until I started to work backwards and realized that if I was going to launch the new product in april then I needed to start putting in ads for said launch in February, which meant the ad deadlines for Feb ads are end of December, which means....well, the list goes on and on but it basically means I need to get busy working on this now! Not the best timing on that one given everything else on the growing to-do list.

Course that doesn't mean I won't try to make it happen so I'm going to carve a little time out tomorrow to do a test run with Idea #1. If it turns out well then I'll start looking into it more seriously and figuring out the steps needed to make this happen, with full fanfare, by the spring.