My business credit card needs a rest. In preparation for this new product release I've had to buy a fair amount of inventory (still being completely unsure whether the amount of inventory I've bought is the right amount). All of which has been charged to the business credit card.
Add to that the cost of the direct mail campaign to the 12,000 retailers nationwide. Also on the business credit card.
Add to that the cost to personally mail (with handwritten notes nonetheless) information on the new product to 500 "key" retailers in my area. Also on the business credit card (and desperately trying to beat the May 12 postage increase).
And lastly, my brillant idea last night that I should bring in some sort of baked good to my retailers (trust me - there is a connection to the new product - though not necessarily a direct one) because if I'm going to be making actual sales calls to approx 50 local retailers I may as well bring in something yummy for them. At the very worst if they don't buy anything atleast my prescence will trigger a positive reaction for them! But ofcourse you can't just go off toting food along in any old thing so this morning I bought ecologically-correct boxes that more or less match the new product boxes. I'll tie them with the same ribbon and stick my business card on top with a glue dot.
And yes, once again all of this is on my business credit card as well.
At least I'm getting miles!
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