Just In Time

I got the photos in my hot little hands on Monday which was just in time for a number of projects that managed to crop up over the weekend. First of all I had the editor of one of the larger industry trade publications contact me saying that they're doing an upcoming story on products similar to ours and wanted to include us in on the article and could I send her pictures. I told her we were having new professional photos taken and I would get them to her ASAP (which is what I've spent all morning doing). She was very excited as many people in my industry - sad to say - don't spend the money on professional photos and obviously a well-lite and well-shot photo makes all the difference in magazines. I'm hoping that the new photos help get us closer to making the "final round" of companies that make the cut for the article as the timing would almost perfectly coincide with the new product's release and the big direct mail campaign I'm going prior to one of the big spring trade shows. All that press this time of year (when I'm typically slower) could really help boost 2nd quarter sales.

Over the weekend I also happened to randomly hear that the Martha Stewart Show was going to be doing an upcoming feature on products that are closly related to mine. It's a bit of a stretch and the odds are about as good as my winning PowerBall but I figured that since I play PowerBall when it gets over $250M that the Martha Stewart Show as equivalent to that $300M PowerBall so I might as well throw my hat in the ring and see what happens. So in yesterdays mail out went a FedEx package containing said new product, a thoughtfully crafted letter, and some photos of the final product. Like I said, it's a real long shot but you can't win if you don't play, right?