Just Say No

I keep getting emails about the Fall Tradeshows and about how I need to SIGN UP NOW AS SPACE IS GOING QUICKLY (emphasis is theirs, not mine). I can't tell you how happy it makes me to see those emails from one particular tradeshow, the one I've gone to for the past four years, and think 'no thank you.'

After the poor showing two years ago and absolutely abysmal showing last year - I swear I heard crickets chirping during the day - it brings me such joy to think about everything I can do with that $4K+ that usually goes towards that show. I can do more advertising in trade journals that have proven their ROI. I can do some test advertising in consumer magazines to see how it fares. Or I can just keep that $4K in my bank account until I find the perfect thing to dedicate it towards rather than running the bank account totally down in third quarter and then play the "sell stuff - pay bills" game in fourth quarter.

So yes, it makes me so happy to realize that I can cut what is essentially one of my biggest marketing costs and can do so guilt-free.