What Am I Missing?

I finally got around to getting my QuickBooks caught up to date. Well almost completely caught up to date if it were not for a suspect charge I came across on last month's statement which then forced me to call 801 different agencies to try and get the issue resolved. The nice folks at Alaska Airlines are now looking into the issue for me since the charge came from them.

But that minor drama aside - getting my QuickBooks up to date made me realize that sales year to date are currently 44% behind where we were last year at this time while right now costs are pretty much staying even with last year. On the bright side - at least costs have risen drastically given the current economic environment! Plus, a lot of what i would consider our "mistake" spending from last year happened in the second half of the year so I've hopefully learned from that and will be making wiser choices about where to spend our money. I'm hoping that means at the end of the day we'll have kept costs at par, at the very least, while also increasing sales.

However, I feel like I'm missing something. Do you ever have that feeling where you've walked into a room for something but can't remember what it is? Or that there's a voice in the back of your head trying to tell you something but you just can't seem to hear it? I've been feeling like that for a few weeks now and I just can't get a good handle on it. I swear it feels like I'm missing something business-wise - something obvious that's right in front of me - but I just can't seem to put my finger on exactly what it is.

I'm a relatively smart person who's managed to surround herself with a group of really smart people but yet something's not quite right. What I can't tell if whether I'm too focused on short term results and success that perhaps I'm negating the long term goal of building a brand or whether I'm too focused on building a brand that I loose sight of the fact that something needs to be done today to get money flowing back into the company. I'm not really sure what it is but something's missing...