Monday, May 5, 2008

The Glengarry leads

(If you haven't ever seen Glengarry Glen Ross I'll apologize for the reference but also recommend that you go out and rent it - or add it to your NetFlix list - asap as it is truly one of the greatest movies of all time)

"I need the good leads...the Glengarry leads"

I'm actually in the midst of compiling the "Glengarry leads" via the inquiries which are coming in to me from the direct mail piece that went out last week. We're getting a few inquiries every day and even have a few orders already so I'm hoping the trend continues.

However, right now I'm in the process of finding the phone numbers for my true Glengarry leads - my local retailers with stores within an hour radius of me. Tomorrow I have to step out of my introvert shell and call these people to essentially invite myself into stopping by to show them my wares. Not being the most outgoing person this is an incredibly hard thing for me to do but I also realize that it's something that needs to be done. If not for the "personal growth experience" opportunity it presents (yeah, I'm so uncomfortable stepping this far outside my comfort zone that I'd prefer to keep my growth stunted) then for the financial health of my business. So tomorrow I'll be calling on my Glengarry leads with the words of Alec Balwin ringing loudly in my head:

A-lways
B-e
C-losing

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