Two months from today I will be boarding a plane and heading to beautiful Las Vegas for the first tradeshow in the flurry that is the Fall Tradeshow Season. Yes, it's a season unto itself so it gets to be capitalized.
Two months from today to get everything needed for what will hopefully be a solid buying season for retailers who are looking to stock their shelves with new and exciting products for the holidays. And man oh man do I have a lot to do between now and then...it's just starting to hit me how much needs to get done.
One of the best things a lot of the industry trade publications do is offer businesses who are going to the shows a chance to advertise for free. However, all their deadlines are looming in the near future so I need to sit down and get to work to get them the information they all need.
Then there are the actual paid advertisements that need to get ready to be sent out on time and the direct mail marketing piece deadline that is also starting to breath down my neck. I'm also trying to figure out how the booths will look this year as I'm constantly trying to ratchet the entire brand identity upwards while still desperately counting my pennies.
And last but not least, I'm also trying to build in enough of an inventory so that I'm not caught with my pants down but at the same time and hoping upon hope that things are so successful this year that I am caught pantless...very pantless.
Oh yeah, let the joy of the holidays begin...as soon as I turn on the fan to run some of the heat out of the house that is.
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