I'm so excited to say that I have a group of very smart and ambitious MBA students (from Northwestern University's Kellogg School of Management) working on a marketing research project for me. It's the big secret of business schools that few entreprenuers know about. Graduate students (and many time undergraduate students as well) need real-life companies for class projects. And many times we as entrepreneurs need outside help for things like market research which would cost an arm and a leg to have an outside consultant come in and preform. So it really is a win-win situation. How do you go about getting your name on the list? I'd recommend checking with your alma mater, even if you weren't in the business program, to see what sort of resources they have and also check with a nearby local university as they oftentimes love to work with local entrepreneurs.
I went with my alma mater only because I've been through their MBA program so I know what's expected of the students and what sort of deliverable I should be looking for at the end of the day. I had my first phone meeting with them on Tuesday and have to say that I'm really excited by the group. They are just so darn smart and are excited by the project which means the world to me. Plus, depending on how the research pans out it will provide me with a wealth of data that I can use not only to help in making product and marketing decisions but also offer it as a resource to retailers since there is a definite lack of substantial market research available to us smaller players who can't afford the McMarketing Firms of the world.
No comments:
Post a Comment