The company name is officially a registered trademark. It's been a long process. I think we started it back in May 2006 and it's just now gone through all the hoops and obsticles. It wasn't cheap but something I'd highly recommend to any small company.
Why? Because I just found another company who is in my niche and whose name is basically simply a respelling of our name. Phonetically they pretty much sound the same (unless I'm very much mispronouncing their name). I don't think it was done on purpose but there is absolutely a possiblity that there could be confusion in the marketplace. Since I have the trademark it means I basically have the upperhand. My trademark attorney is sending me a bunch of information and after I take a look at it I'll have to decide what I want to do - but it's certainly nice to be on this side of it rather than being the company who is using the name but doesn't have the trademark.
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