I got a new copy of a new industry publication (consumer publication for my niche) and right in the front of the magazine - which by the way appears to be a really nice new magazine, great editorial and wonderful layout/photos - is a HUGE picture of one of our products. I mean we really have the entire page to ourselves. It's like a big beautiful ad - only it's editorial!
I'm leaning towards - if I have any money to do it - creating an ad budget for next year to target to a few of these consumer and business pubs in my industry. Editorial like this certainly encourages me to buy ad space when/if I can afford it!
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