It's 48 hours before the tradeshow season officially begins and I'm doing my usual stress-out routine. For the record, in the last year of operation I've done a grand total of 2 trade shows. In the next two months I have four shows and the Emmy Awards so I'm feeling totally overwhelmed and just doing everything I can to keep my head above water.
A huge part of the stress is sitting here worrying that in the upcoming shows my product is going to be ignored - or worse - seen and then disregarded - and that just kills me. It's so hard to stand there for days on end feeling like you're being judged. Yes, I realize that it's not judgement but the opinion of each retailer as to whether the product fits into their store, their store design, and what their customers will purchase. But still, it feels like judgement.
I've been working like a dog to get ready for the shows (two of which start this weekend) which is serving as a very good lesson that should things go well, in 2008 I really need to hire at least one person to help me with production.
Course I'm terrified that these shows won't go well and...well...at what point do you stop throwing good money after bad.
Just frightened...and nervous...and stressed.
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