I've been away from blogging for a little while it seems. That doesn't mean a lot of stuff hasn't been going on. I've got three tradeshows coming up back to back to back in the next few months so I've been really busy preparing for those...and yeah, and I went and got married! So things have been busy to say the least.
One thing that has been on my mind lately is the whole PR push that we're in the midst of doing. I'm meeting with the PR company tomorrow morning so I should have a better idea of where things currently lie and where they think we should head versus where I think we should head. One point that I'm going back and forth on is whether or not to send samples and a pitch to Oprah.
Why Oprah - well even though it's a long shot (very very long shot) - if you manage to get mentioned on Oprah (ideally on the Christmas show) it can blow your product/company out of the water. The revenue and the branding opportunity would be huge and would definitely put me on the map. Plus I'm worried that at some point a direct competitor is going to come along and all of the sudden I'm going to have to do more work to differentiate myself - and what if Oprah features that competitor?
On the other hand - as is argued by my PR folks (I should mention - PR folks with many many many years in the field and far more experience with this then me) and my business partner - you really only get one solid shot at an Oprah or the like and it's better to wait until you have a little more buzz built up around your product and know that you can handle the potential increase in production that would be required.
I can't say that I totally disagree with them - but I'm impatient. So do you go with your gut or trust the voice(s) of experience?
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