Trade Show Results

This was my second trade show and, like any newbie, I learned a tremendous amount. I obviously learned a lot of stuff simply from watching buyers and other exhibitors, but what most impressed me is how willing the other exhibitors are to help me and answer my questions. I definitely came away with some substantial information that should help me in my next trade show and hopefully also help my business grow in the meantime.

As for the actual fiscal results themselves, it was a rough show. There just weren't the number of buyers who had been there in the past and most of the buyers seemed hesitant to pluck down money right then and there. We did run out of brochures and had to reprint them twice so hopefully some of those will come back to me as orders (each brochure had a price and order form enclosed) and I can make a little more actual cash off of the show.

The highlight though was definitely a few key contacts I made. There was one buyer in particular who could turn into a huge client if I play my cards right and there were several exhibitors with whom I hope to collaborate/share information so that in the end we all win. The biggest score though was an interview with the city's biggest newspaper and I got a great writeup - company name and all - in a nice large article with pictures. Press is always wonderful so here's hoping that it continues (and brings with it new business)!