As I mentioned in an earlier post, I spent the majority of the past two weekends, when not working in QuickBooks, basically addressing approximately 400 marketing postcards (yes I realize that I could have the computer spit out pre-printed labels but some strange part of me thinks that handwriting the address is more personal).
The postcards were being sent in advance of an upcoming tradeshow to alert buyers that we'll be there for the first time and give them a sense of the products my company offers. In addition to hitting all the "usual suspects" for my product, we also went a little outside the box and sent postcards to stores that sell what could be considered parallel items but not exactly items from our niche so it is a bit of a guess as to how well those will be received.
However, I just got off the phone with one buyer who received our postcard today and wanted more information about our company and our products. She was very excited to see the picture of our product on the front of the postcard and says she's looking forward to meeting us at the tradeshow and seeing the products in person. I'm sincerely hoping that this the first in a series of good results from this tradeshow!
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