When I picked up the mail today I found that in addition to the holiday cards we ordered (with the hopes of actually getting them out before the new year) there was also a package from a small news weekly that did a review of our product. I'm not going to lie that I opened it with a bit of trepidation fearing that the review would be bad or even lukewarm, but the little writeup was very positive!
Interestingly enough, PR has been on my mind lately as I'm working on next year's budget. I tried to do a little PR on my own this year but truthfully this piece of PR more or less fell into my lap without me doing too much and I don't necessarily think that's the best tactic going forward. I'm hoping to get the names of some local PR folks and talk to them about what they think they can do and how much they're going to cost. Hopefully that way we can get a few more positive reviews next year!
I should add - if you know of any good PR folks or are one yourself, I'd love any recommendations. You can either leave a post here or I just created a new email address at entrepreneurrollercoaster dot com. Thanks!
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