The farmers markets didn't pan out for me. Thankfully I had only signed up to attend five during the summer (five total markets - not five markets a week) as I quickly learned that while I really enjoy being at the market and talking to people, I simply hate hate hate the whole set up and tear down of the market. The lugging everything to the car and stuffing it full (I have a Subaru wagon and it still barely all fits!), then going across town to the market, pulling everything out of my car, struggling in the heat to get everything set up (no matter what anyone says, those 10x10 tents are not easy to get up by yourself). But that's only the half of it - you have to do it all in reverse at the end of the day.
Then last week I went through the entire process of getting everything out and into my car, shlepped across town, only to find out that they had made a mistake and din't have me on the schedule nor did they have space for me. Sadly, I was more relieved that I didn't have to go through the whole set up then I was angry over the mistake. I think that's when I realized how very much I didn't want to do any more markets. So I traded out with someone else I know who makes similar products and she is going to take my space at the remaining markets I'm supposed to do.
If the markets had been huge money makers for me I probably wouldn't have traded in my time, but they really didn't bring in that much - at least not enough, in my mind, to make it worth all the hassle. And with my big tradeshow of the season looming in the near future and the zoo job, I felt like I had more then enough to keep me busy this Thursday afternoon rather than sitting at the market all afternoon.
Monday, August 23, 2010
Wednesday, August 18, 2010
Juggling
I suspect I'm in what may be the craziest piece of juggling I'll encounter between the two jobs (watch me eat my words in a few months when things are really hectic). Right now is the last push at the zoo so it's been really really busy. Not only busy, but it's also thrown my schedule all out of wack so that with the exception of last weekend, I've basically had to work 6-7days a week for the last few weeks. Not necessarily full days, but enough hours that you have to try and juggle the rest of your schedule around it.
Add to that the fact that the tradeshow season is literally right around the corner (when did September decide to show up and why didn't anyone tell me it was so close?) so I'm trying to get everything needed to get all those pieces into place as well as sending out samples to some of my larger customers and those I want to be customers.
And lastly, my better half finds himself traveling for work basically every week which means the pups need to find someone to entertain them when he and I aren't around for long stretches. So we're fully utilizing doggie daycare (though it means someone has to juggle the drop off/pick ups of the pups), a new dog walker/sitter service, and relying on good good friends to stop by and let them out when their little legs are crossed.
Despite all of those though I'm really happy. I've probably got a little too much on my plate right now between work and house projects (but hooray - I managed NOT to paint the windows shut - that's an accomplishment!) and lord knows my workout schedule isn't what I wish it was, but I'm confident it can all be handled and with an end in sight (by labor day the zoo slows down...course then my business really picks up) I'm trying to make the most of these last days of summer.
Add to that the fact that the tradeshow season is literally right around the corner (when did September decide to show up and why didn't anyone tell me it was so close?) so I'm trying to get everything needed to get all those pieces into place as well as sending out samples to some of my larger customers and those I want to be customers.
And lastly, my better half finds himself traveling for work basically every week which means the pups need to find someone to entertain them when he and I aren't around for long stretches. So we're fully utilizing doggie daycare (though it means someone has to juggle the drop off/pick ups of the pups), a new dog walker/sitter service, and relying on good good friends to stop by and let them out when their little legs are crossed.
Despite all of those though I'm really happy. I've probably got a little too much on my plate right now between work and house projects (but hooray - I managed NOT to paint the windows shut - that's an accomplishment!) and lord knows my workout schedule isn't what I wish it was, but I'm confident it can all be handled and with an end in sight (by labor day the zoo slows down...course then my business really picks up) I'm trying to make the most of these last days of summer.
Wednesday, August 11, 2010
Dog Days of Summer
It is absolutely gorgeous, beautiful warm and sunny summer weather here. Don't hate me east coasters for the fact that our summer temps are an enviable 75degrees, blue skies, and no humidity. Granted, summer just showed up a month ago so it was a little late to get here but I'm loving it nonetheless.
And it has me trying to pack a year's worth of outdoor projects into the already full days. The big one right now is doing touch-up paint to the exterior of our house. While it's good for the look of the house, the real reason is that unpainted surfaces get so wet in our rainy season (aka - winter) that it makes them prime suspects for M.O.L.D. That is a word that is enough to put the fear of God into any home owner so I've been feverishly painting.
What does this have to do about work? Well, between my painting project, my part-time job, and then my workspace time and real job, things have been busy around here lately. So on Monday when I received notice that applications were up for a retail Holiday show I knew I had to spend the evening getting the application ready or I would forget about it all together. I went to this retail show last year and did really well so I'm hoping they accept me again this year (it's a juried show which means not everyone gets in). If nothing else, how quickly I turned the application around ought to show them I'm excited about the show!
Speaking of shows, I learned yesterday that my BIG wholesale trade show that is held in September every year will be moving to July starting 2013 so as to "better accomodate holiday orders." What they really mean is that they want to put more emphasis on the larger manufacturers and larger retailers who have to place their holiday orders six months in advance so they can have the products made in China and shipped over in time for the holidays. I won't lie, I'm a bit peeved off at the whole situation because my buyers - even my larger manufacturers - just don't plan that far out. I realize I don't have to worry about this just yet given that it's three years away but I figure this is the motivation I need to wean my business off of tradeshows all together. Not sure if it can be done but since I'm down to only one this year there's really no other place to go other then to cut them altogether.
And it has me trying to pack a year's worth of outdoor projects into the already full days. The big one right now is doing touch-up paint to the exterior of our house. While it's good for the look of the house, the real reason is that unpainted surfaces get so wet in our rainy season (aka - winter) that it makes them prime suspects for M.O.L.D. That is a word that is enough to put the fear of God into any home owner so I've been feverishly painting.
What does this have to do about work? Well, between my painting project, my part-time job, and then my workspace time and real job, things have been busy around here lately. So on Monday when I received notice that applications were up for a retail Holiday show I knew I had to spend the evening getting the application ready or I would forget about it all together. I went to this retail show last year and did really well so I'm hoping they accept me again this year (it's a juried show which means not everyone gets in). If nothing else, how quickly I turned the application around ought to show them I'm excited about the show!
Speaking of shows, I learned yesterday that my BIG wholesale trade show that is held in September every year will be moving to July starting 2013 so as to "better accomodate holiday orders." What they really mean is that they want to put more emphasis on the larger manufacturers and larger retailers who have to place their holiday orders six months in advance so they can have the products made in China and shipped over in time for the holidays. I won't lie, I'm a bit peeved off at the whole situation because my buyers - even my larger manufacturers - just don't plan that far out. I realize I don't have to worry about this just yet given that it's three years away but I figure this is the motivation I need to wean my business off of tradeshows all together. Not sure if it can be done but since I'm down to only one this year there's really no other place to go other then to cut them altogether.
Wednesday, August 4, 2010
Busy epiphanies
Really I've only had one epiphany but it was a good one. More on that in a minute.
Things have been busy busy busy around here lately. My job at the zoo is going full bore and I'm loving every minute of it. A job that I so tentatively took about two months ago I now find myself madly in love with and terrified that I may be let go due to budget constraints (the zoo is a nonprofit and we all know how nonprofits fare in recessions...). I'm hoping hoping hoping that my measly salary is really only seen as a blip on the zoo's accounting spreadsheet so that if they start making cuts I won't be a casualty. So instead my team is working on ways to bring in revenue so that no one's jobs are at risk. Wish me luck - we have a few months left to pull it off...
My company is still humming along despite the lack of attention it's been getting. I actually spent a lot of time involved with that group tradeshow ad and getting that whole thing coordinated and I must admit that all the hairpulling paid off. The ad came out beautifully and is going to look great at the show. Plus it only ends up costing each party about 1/4 of what it would have cost each of us individually so it's win win for everyone. I'm really happy with the way it all worked out.
So now for the epiphany...I spent most of July going back and forth in my head about the viability of keeping my company going given that my workspace is probably no longer going to be an option come the end of the year. I do have the option of turning my backyard shed into a workspace or finding another workspace all together but before I did either I wanted to guage the level of commitment I had to the business. No need to move all the stuff from one space to another just to want to shut it all down a year later. What my month of self-reflection finally revealed is that I do love the business and want to continue with it and that a lot of anxiety I've been having over it has to do with some of the contentious relationships in my current workspace. I'm still waiting to see how the holiday season pans out for me and if I get a couple of the accounts I'm hoping for, but if so I'm more apt to try and get a portion of our shed builtout and use that as my workspace. We'll see though...I'm not committing to anything until I see how the rest of this year goes.
Things have been busy busy busy around here lately. My job at the zoo is going full bore and I'm loving every minute of it. A job that I so tentatively took about two months ago I now find myself madly in love with and terrified that I may be let go due to budget constraints (the zoo is a nonprofit and we all know how nonprofits fare in recessions...). I'm hoping hoping hoping that my measly salary is really only seen as a blip on the zoo's accounting spreadsheet so that if they start making cuts I won't be a casualty. So instead my team is working on ways to bring in revenue so that no one's jobs are at risk. Wish me luck - we have a few months left to pull it off...
My company is still humming along despite the lack of attention it's been getting. I actually spent a lot of time involved with that group tradeshow ad and getting that whole thing coordinated and I must admit that all the hairpulling paid off. The ad came out beautifully and is going to look great at the show. Plus it only ends up costing each party about 1/4 of what it would have cost each of us individually so it's win win for everyone. I'm really happy with the way it all worked out.
So now for the epiphany...I spent most of July going back and forth in my head about the viability of keeping my company going given that my workspace is probably no longer going to be an option come the end of the year. I do have the option of turning my backyard shed into a workspace or finding another workspace all together but before I did either I wanted to guage the level of commitment I had to the business. No need to move all the stuff from one space to another just to want to shut it all down a year later. What my month of self-reflection finally revealed is that I do love the business and want to continue with it and that a lot of anxiety I've been having over it has to do with some of the contentious relationships in my current workspace. I'm still waiting to see how the holiday season pans out for me and if I get a couple of the accounts I'm hoping for, but if so I'm more apt to try and get a portion of our shed builtout and use that as my workspace. We'll see though...I'm not committing to anything until I see how the rest of this year goes.
Monday, July 26, 2010
"That'll be $600 thank you very much"
At some point in the last year I'm convinced that all of the tradeshow freight companies got together and decided that they were going to double their prices while simultaniously dropping any sort of concept about customer service.
In my first year of doing trade shows - five years ago now! - I basically either carried all my tradeshow material with me or shipped it in advance to a friend. After that I got smart and started using tradeshow freight companies to get my products and setup to the various shows. It wasn't cheap but it was a worthwhile expense. Until this year...all of the sudden what last year cost me $300 is now looking like it will cost me upwards of $600. I say "looking like" because I seriously cannot get one tradeshow company to call me back without me first contacting them again and again to hassle them for a quote. And these are the people I'm counting on to get my stuff safe and sound to Las Vegas? They sure aren't exhibiting a whole lot of concern for me at this point!
After getting what to me is a series of obscenely high quotes and since I'm only going to one show this year I'm seriously thinking of just shipping the booth material directly to the show site. I did some rough calculations yesterday and I think with the help of my friends at Fedex, some careful packing (my booth theme might be "minimalist" this year), and the good folks at TheHotel business serivces office, I think I can make this entire thing work for less then $300. The one piece I'm worried about is making sure the business office is open late enough for me to pack up the booth and get it back to the business office before I scurry to the airport for my flight the evening the show closes. I'm still trying to work out the final details but if doing it myself can save me $300+ then it's worth the extra work in my mind.
In my first year of doing trade shows - five years ago now! - I basically either carried all my tradeshow material with me or shipped it in advance to a friend. After that I got smart and started using tradeshow freight companies to get my products and setup to the various shows. It wasn't cheap but it was a worthwhile expense. Until this year...all of the sudden what last year cost me $300 is now looking like it will cost me upwards of $600. I say "looking like" because I seriously cannot get one tradeshow company to call me back without me first contacting them again and again to hassle them for a quote. And these are the people I'm counting on to get my stuff safe and sound to Las Vegas? They sure aren't exhibiting a whole lot of concern for me at this point!
After getting what to me is a series of obscenely high quotes and since I'm only going to one show this year I'm seriously thinking of just shipping the booth material directly to the show site. I did some rough calculations yesterday and I think with the help of my friends at Fedex, some careful packing (my booth theme might be "minimalist" this year), and the good folks at TheHotel business serivces office, I think I can make this entire thing work for less then $300. The one piece I'm worried about is making sure the business office is open late enough for me to pack up the booth and get it back to the business office before I scurry to the airport for my flight the evening the show closes. I'm still trying to work out the final details but if doing it myself can save me $300+ then it's worth the extra work in my mind.
Tuesday, July 20, 2010
No Good Deed Goes Unpunished
Why did I allow myself to be finagled into being the main contact person for a group ad that a bunch of manufacturers are doing for the big tradeshow this Fall? Perhaps because I stupidly believed that working with other entreprenuers would be easy and painless. Instead, it's like herding cats (my favorite phrase and it so aptly describes the situation).
Long story short, I'm helping to coordinate a group ad that essentially allows 10 of us smaller manufacturers to band together for a large one-page ad that will be make it significantly cheaper for each of us then if we were to do smaller ads on our own. I've been trying to get everyone's logo and booth information so I can get it to the graphic artist and then into the ad and I'm honestly having to pull teeth. The best was yesterday when some guy FINALLY sent me his info (after I essentially threatened that he wouldn't be included) and in the email he asks me to explain the whole process to him and what exactly do I need his logo for? It's a pity the internet does not allow you to slap people upside the head. He has been part of a discussion that has been going on for three weeks now about the ad, how it's all going to work, what the benefits are, etc and he still doesn't know what's going on? Listen, I understand that entreprenuers are busy folks and are typically trying to juggle a ton of things at once. I get it...I'm doing it! But c'mon now. For that level of stupidity I should charge him for his portion of the ad and my own portion of the ad for the time I had to take out of my life to explain - once again - the entire process to him.
Long story short, I'm helping to coordinate a group ad that essentially allows 10 of us smaller manufacturers to band together for a large one-page ad that will be make it significantly cheaper for each of us then if we were to do smaller ads on our own. I've been trying to get everyone's logo and booth information so I can get it to the graphic artist and then into the ad and I'm honestly having to pull teeth. The best was yesterday when some guy FINALLY sent me his info (after I essentially threatened that he wouldn't be included) and in the email he asks me to explain the whole process to him and what exactly do I need his logo for? It's a pity the internet does not allow you to slap people upside the head. He has been part of a discussion that has been going on for three weeks now about the ad, how it's all going to work, what the benefits are, etc and he still doesn't know what's going on? Listen, I understand that entreprenuers are busy folks and are typically trying to juggle a ton of things at once. I get it...I'm doing it! But c'mon now. For that level of stupidity I should charge him for his portion of the ad and my own portion of the ad for the time I had to take out of my life to explain - once again - the entire process to him.
Tuesday, July 13, 2010
What to do...what to do...
The answer to the above question is that I'd like to buy my ranch and move to Wyoming. I don't mean that in a fleeting way either - "my" ranch, the one when I saw it for the first time 10 years ago I stated publically would one day be mine, is for sale for a rather reasonable price as far as ranches go. Unfortunately it's still well outside my price range.
My ranch being for sale and some time home in Wyoming last week gave me some space and time to think about how I want to proceed with my business. Truth be told, the whole aspect of my workspace basically closing at the end of the year or, on the outside, the end of next year, throws a wrench into things. Not a wrench that can't be worked around, but a wrench nonetheless. But I'm trying to take a positive view that it forces me into an uncomfortable area and sometimes that's where the best ideas come from.
At the root of it all, I'm exhausted. Unlike other "manufacturers" in my industry, I not only do all the marketing, sales, graphic design, product innovation, and bookkeeping but I also literally handmake every single product that I sell. Other manufacturers buy their products from third parties (at greater upfront costs then I incur so at greater risk to them) but that means they are solely responsible for all the selling, marketing, bookkeeping etc and that's more then enough to keep them busy. Then you throw in this new part-time gig that I have and I'm feeling a bit...well...tired.
The problem is though that I love my part-time gig. I get to dress up in the morning and stay clean (a massive difference from my workspace), I get to help an organization I believe in and I feel valued for the work I'm doing both in an emotional and financial way. Just the fact that I am happy to create an excel spreadsheet while the rest of my team cowers in fear of excel has made me somewhat of a legend already. Seriously, the CEO already knows my name. I never knew a working knowledge of excel could make me so popular (thank you business school for that one and my better half for making me take as many finance and accounting courses as possible).
The other problem is that I'm not ready to give up my business. I still believe in it, I still love it, and I still think it has a place in the market. If I could just figure out a way to do all the administrative side of it and not have to literally do every single piece of production that would be ideal but, at this point, not realistically financially.
The idea I'm toying with is turning our backyard shed into something of a workspace. It can be done and my husband is totally supportive of the idea once we realized that in the long run it is far cheaper to do that then to keep renting space from others - but the idea of turning that shed into a workspace makes me feel even more tired. Not only the sheer amount of work that would have to go into it but also I fear that if in two or three years I'm still this tired will I just want to be done with the business totally in which case I've wasted money on the shed (though it could be marketed as "artists studio" when we go to sell the house which is what others in the neighborhood have done). I wonder though that if the shed were a workspace would I still feel as tired about making the product by hand or, since I'd have the freedom to do the work whenever it best suited me (I'm currently tied into a schedule that doesn't allow for much flexibility) perhaps I wouldn't feel so overwhelmed.
Ideally I'd like one of two things to happen:
1. I win the lottery and can buy my ranch later this summer. Probably not the most strategic plan but it's one way to look at the situation.
2. My company get picked up by two catalogue companies I'm courting and do good business with them. If I could work out a sustainable dropship business with those guys it would eliminate a lot of my expenses and it would be totally feasible to do business from my somewhat converted shed. I'd likely break even a lot earlier every year and possibly even throw off some cash for myself and I wouldn't necessarily have to be "on" year-round. More just around the major holidays and I'd be ok with that. It would mean though that the business, while still legally and in the eyes of the IRS would still be a business, but in my head it might shift into more of a hobby for the next few years and I wouldn't necessarily be actively looking to increase revenue X% every year so much as keep a happy healthy status-quo until I'm ready to invest further time, money, and energy into building it further.
Do you have any thoughts or ideas? Or any thoughts on what the winning lottery numbers will be would also be appreciated. I'd let you keep a horse or two on my ranch free of charge if I won. I'd even let you visit whenever you wanted and I'd whip you up a mean ranch breakfast (after you help out with morning chores though).
My ranch being for sale and some time home in Wyoming last week gave me some space and time to think about how I want to proceed with my business. Truth be told, the whole aspect of my workspace basically closing at the end of the year or, on the outside, the end of next year, throws a wrench into things. Not a wrench that can't be worked around, but a wrench nonetheless. But I'm trying to take a positive view that it forces me into an uncomfortable area and sometimes that's where the best ideas come from.
At the root of it all, I'm exhausted. Unlike other "manufacturers" in my industry, I not only do all the marketing, sales, graphic design, product innovation, and bookkeeping but I also literally handmake every single product that I sell. Other manufacturers buy their products from third parties (at greater upfront costs then I incur so at greater risk to them) but that means they are solely responsible for all the selling, marketing, bookkeeping etc and that's more then enough to keep them busy. Then you throw in this new part-time gig that I have and I'm feeling a bit...well...tired.
The problem is though that I love my part-time gig. I get to dress up in the morning and stay clean (a massive difference from my workspace), I get to help an organization I believe in and I feel valued for the work I'm doing both in an emotional and financial way. Just the fact that I am happy to create an excel spreadsheet while the rest of my team cowers in fear of excel has made me somewhat of a legend already. Seriously, the CEO already knows my name. I never knew a working knowledge of excel could make me so popular (thank you business school for that one and my better half for making me take as many finance and accounting courses as possible).
The other problem is that I'm not ready to give up my business. I still believe in it, I still love it, and I still think it has a place in the market. If I could just figure out a way to do all the administrative side of it and not have to literally do every single piece of production that would be ideal but, at this point, not realistically financially.
The idea I'm toying with is turning our backyard shed into something of a workspace. It can be done and my husband is totally supportive of the idea once we realized that in the long run it is far cheaper to do that then to keep renting space from others - but the idea of turning that shed into a workspace makes me feel even more tired. Not only the sheer amount of work that would have to go into it but also I fear that if in two or three years I'm still this tired will I just want to be done with the business totally in which case I've wasted money on the shed (though it could be marketed as "artists studio" when we go to sell the house which is what others in the neighborhood have done). I wonder though that if the shed were a workspace would I still feel as tired about making the product by hand or, since I'd have the freedom to do the work whenever it best suited me (I'm currently tied into a schedule that doesn't allow for much flexibility) perhaps I wouldn't feel so overwhelmed.
Ideally I'd like one of two things to happen:
1. I win the lottery and can buy my ranch later this summer. Probably not the most strategic plan but it's one way to look at the situation.
2. My company get picked up by two catalogue companies I'm courting and do good business with them. If I could work out a sustainable dropship business with those guys it would eliminate a lot of my expenses and it would be totally feasible to do business from my somewhat converted shed. I'd likely break even a lot earlier every year and possibly even throw off some cash for myself and I wouldn't necessarily have to be "on" year-round. More just around the major holidays and I'd be ok with that. It would mean though that the business, while still legally and in the eyes of the IRS would still be a business, but in my head it might shift into more of a hobby for the next few years and I wouldn't necessarily be actively looking to increase revenue X% every year so much as keep a happy healthy status-quo until I'm ready to invest further time, money, and energy into building it further.
Do you have any thoughts or ideas? Or any thoughts on what the winning lottery numbers will be would also be appreciated. I'd let you keep a horse or two on my ranch free of charge if I won. I'd even let you visit whenever you wanted and I'd whip you up a mean ranch breakfast (after you help out with morning chores though).
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